Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete
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If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most
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Control issues. It looks lazy. I'm used to doing all the work myself. If I'm not careful, I'll become irrelevant.
I've heard (and felt) all of the above excuses for not delegating.
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Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete
Read more >
Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces
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