InboundLabs Buzz

Do You Know How to Delegate?

tim.delhaes@gmail.com (Tim Delhaes) — Sun, 10 Aug 2014 04:13:13 GMT

Control issues. It looks lazy. I'm used to doing all the work myself. If I'm not careful, I'll become irrelevant.

How to Expand Your Lead Nurturing Strategy Beyond Just Email

tim.delhaes@gmail.com (Tim Delhaes) — Sun, 10 Aug 2014 04:07:59 GMT

Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.

Marketers have approached this challenge primarily through email marketing -- and more recently through marketing automation. However, even with significant advancement in automation technology, the method of delivering nurturing messages (via email) has stayed the same.

Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works

tim.delhaes@gmail.com (Tim Delhaes) — Sun, 10 Aug 2014 02:37:00 GMT

Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers -- and they have over four million unique visitors reading their content every month.

You’re Taking These Marketing Maxims Way Too Literally

tim.delhaes@gmail.com (Tim Delhaes) — Sun, 10 Aug 2014 02:32:03 GMT

I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You?

Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital.

How Marketing and Sales Can Work Together to Close More Leads

tim.delhaes@gmail.com (Tim Delhaes) — Sun, 10 Aug 2014 02:24:27 GMT

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

Which Channels Drive the Best Landing Page Conversion Rates?

tim.delhaes@gmail.com (Tim Delhaes) — Tue, 22 Apr 2014 01:27:00 GMT

If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it's much easier for you to prioritize your team's activities.

You should always look in your own analyticsto find out which channels are converting best for your business, but sometimes, it's helpful to get some industry benchmarks to see how your success stacks up. Using customer data from our product, Privy, we've put together the following post to give you a little insight into which sources deliver the best landing page conversion rate.